LBJ Express Marketplace initiative earns "Best Stakeholder Engagement" from PR Daily
DALLAS, Texas - Honoring the LBJ Express for "excellence and commitment to local business success during the expansion and transformation of the LBJ Express," PR Daily has recognized the LBJ Express project with its 2012 Corporate Social Responsibility Award for "Best Stakeholder Engagement". The national award noted the LBJ Express team's inventive LBJ Express Marketplace initiative and one-on-one communication with businesses to keep them informed about nearby construction.
"Given the magnitude of this infrastructure project, one of the highest priorities for the LBJ Express is good communication not only with drivers and neighbors, but also with the thousands of businesses along the roadway," said Andy Rittler, Director of Corporate Affairs for LBJ Infrastructure Group. "We also want to constantly remind North Texas consumers that they can always access their favorite businesses in this area - and they should!"
The LBJ Express Marketplace, a business and consumer loyalty program that is completely underwritten by the LBJ Express project, was initiated in early 2012 to help promote LBJ Express-area businesses and reward customer loyalty with special savings and discounts. In preparation for the roll out, the LBJ Express team walked door to door over a three week period and met in person with more than 800 businesses along I-35E and I-635. To date, more than 350 business - from retailers and restaurants to professional service providers such as accountants and dentists - have signed up to participate and be featured at www.lbjexpressmarketplace.com, at community events and in other special promotions.
The LBJ Express team was also recognized for its ongoing efforts to keep businesses informed and engaged when construction is taking place right outside their door.
Heather DeLapp, Public Relations Manager for Trinity Infrastructure and the primary construction contact for the businesses, said that even when she has to deliver unwelcome news, nearly every business understands and has been appreciative that so much effort is being made to keep them in the loop.
"When you have a project of this magnitude, 'boots on the ground' communication and engagement are absolutely critical," said DeLapp. "We are grateful for the patience and feedback from those who are affected by the very complex engineering feat we are working to achieve on time and on budget."
"We are proud to have a proactive partner like the LBJ Express team," said Maurice Pittman, project manager for the Texas Department of Transportation. "Public outreach is essential for projects of this size and scope. LBJ Express has truly created a model to follow."
Announced in March, the award was officially presented today during a quarterly meeting of LBJ Express, North Tarrant Express, TXDOT and other local leaders.
About the LBJ Express. The 17-mile LBJ Express project in Dallas encompasses improvements along I-635 from Luna Road to Greenville Avenue, as well as on I-35E between Loop 12 and Valwood Parkway. When complete in late 2015, the LBJ Express will dramatically increase the capacity of the current roadway and reduce traffic congestion. The LBJ Express is a project of the LBJ Infrastructure Group LLC, comprised of Cintra US, Meridiam Infrastructure and the Dallas Police and Fire Pension System. The Contractor for the project is Trinity Infrastructure, a collaboration between Ferrovial Agroman and Texas-based Webber. The public relations agency of record is Griffin Strategies, Inc. Learn more atwww.LBJExpress.com or lbjexpressblog.com.