Dallas-Fort Worth (August 27, 2014) --- North Tarrant Express (NTE) and LBJ Express have launched a Drive On TEXpress “You Be The Judge” Promotional Video Contest, which will run for four weeks, ending at 11:59 p.m. on Sept. 21, 2014. NTE and LBJ have partnered with students from the University of North Texas (UNT) Short Film Club in Denton, Texas, and the North Lake College Video Technology Program/Video Club in Irving, Texas, to produce promotional videos to educate North Texas drivers about the benefits of the new Drive On TEXpress mobile application for use on the TEXpress Lanes.
Earlier this year, RFPs were sent to the video and film departments of area colleges and universities to procure creative concepts on how to help drivers become more familiar with navigating the growing network of managed lanes and promote the Drive On TEXpress app. The film and video clubs from these two colleges pitched their concepts for a 30-second promo spot and were subsequently hired to produce them. Now they are vying to have their video chosen by the public to be featured in a Drive On TEXpress fall advertising campaign.
“As a continuation of our initiative to support and foster education in North Texas, NTE and LBJ Express are proud to partner with UNT and North Lake College in the efforts to improve mobility in North Texas,” said Belen Marcos, CEO of NTE Mobility Partners.
Drivers aged 16 years and older, students and alumni are encouraged to support these college film and video clubs by visiting www.TEXpressLanes.com to vote for one of three Drive On TEXpress student videos. The videos are featured on the Drive On TEXpress ‘You Be The Judge’ page located in the HOV and Carpool Discounts section under the Pricing button on the navigational bar. The public should watch all three videos, then select their favorite video. All that is required is a name and email address. Only one vote will be permitted for each email submitted.
“And to thank the public for helping us select a winning video, we’re giving away $1,000 worth of gas cards. Everyone who casts a vote for their favorite video will be automatically entered into a drawing,” said Antonio Alvarez-Cedron, CEO of LBJ Infrastructure Group. Ten ‘judges’ will be randomly selected on Sept. 22 to win a $100 gas card.
About TEXpress Lanes: TEXpress Lanes are unique toll lanes that are built within an existing highway. They add additional capacity to the highway to accommodate more traffic. Unlike other toll roads, the price changes based on the level of traffic in the corridor to maintain a minimum 50 mph speed of travel; drivers can choose to drive in the TEXpress Lanes and pay the tolls or to drive in the adjacent non-tolled general highway lanes. Currently, TEXpress Lanes are open on the LBJ Express and DFW Connector projects. The NTE TEXpress Lanes on the North Tarrant Express project are scheduled to open in October, and TEXpress Lanes are in development or under construction on four other major North Texas corridors.
About the Drive On TEXpress mobile app: The Drive On TEXpress App is a mobile application that allows HOV, motorcycles and carpool drivers with a valid TollTag, TxTag or EZ TAG to receive a 50% discount on TEXpress lanes during weekday rush hours (6:30-9 a.m. and 3-6:30p.m.). Search "Drive On TEXpress" on Google Play and the App Store or visit the Drive On TEXpress website: https://www.DriveOnTEXpress.com to register and to claim your discount.